Design and writing of specific editorial content

HCG Communication

With the design and writing of specific editorial content

aim high!

Does the design and writing of your corporate editorial content meet the expectations of each of your targets? Does your corporate writing really serve your communication objectives? Do they (already) answer Lasswell’s* famous questions: who, what, to whom, through what channel and with what effect? What types of media are favored by your external or internal audiences? These are all questions to ask yourself before designing and writing your internal, external or media content.

*Harold Lasswell (1902-1978): American researcher and pioneer in the study of mass communication.
His 5 Ws model provides a proven method for identifying a situation and communicating effectively. (Sources: Wikipedia).

Customized design and writing of your corporate content

Why entrust the design and writing of your documents to a professional writer?

conception-rédaction de contenus éditoriaux

My mission in terms of design and writing

Your corporate communication has yet to be invented ?

I help you to:

Does your corporate speech already exist ?

I can help you to:

6 good reasons

to consult me

To have communication materials adapted to each of your company’s audiences

To ensure the consistency of your internal and external documents


To include your key messages in each of your communication tools


To guarantee the respect of your corporate culture and the codes of your business sector


To dare to take an outside look at your organization and its practices


To benefit from the expertise of an experienced writing consultant

Focus on...


Your contacts are not French speaking? With my extensive experience in international English, I conduct interviews in English and write your texts in French.
I also transpose your writings from English to French, while respecting the key messages of your company.

Some examples of English to French adaptations:

Focus on...

proofreading and rewriting

Do you need to have your brochures proofread before they go to print? Are your in-house texts not quite right? I proofread your texts, check the syntax, and correct any spelling mistakes. If necessary, I can rewrite your corporate documents.

A design and writing project?

Let's exchange!

Design and writing


I carry out a thorough briefing and analysis of your existing communication.
Then I design and write your editorial content: corporate brochures, product sheets, advertising inserts, in close collaboration with your teams.


I write feature articles or short texts on your website by regularly and skillfully inserting your company’s keywords and key messages.
I write and spread your publications on social networks by adopting the style and tone previously defined.


I interview your teams or your clients, in French or English. Then I select and prioritize the information and write your internal newspaper or newsletter, respecting your corporate culture.


I build your press kits and press releases to meet the expectations of the media.
I then distribute your press release to local and national journalists, likely to relay your news.
Finally, I carry out the follow-up and the press relaunch, according to the rules of the art.

of your business documents

I check your company documents for spelling, syntax and grammar. I offer to rewrite them, if necessary.