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Design and writing of specific editorial content

HCG Communication

With the design and writing of specific editorial content

aim high!

Does the design and writing of your corporate editorial content meet the expectations of each of your targets? Does your corporate writing really serve your communication objectives? Do they (already) answer Lasswell’s* famous questions: who, what, to whom, through what channel and with what effect? What types of media are favored by your external or internal audiences? These are all questions to ask yourself before designing and writing your internal, external or media content.

*Harold Lasswell (1902-1978): American researcher and pioneer in the study of mass communication.
His 5 Ws model provides a proven method for identifying a situation and communicating effectively. (Sources: Wikipedia).

Customized design and writing of your corporate content

  • When it comes to editorial content, your clients, your teams, and the media do not have the same needs. Before each design and writing, it is essential to select and prioritize the information, as well as to choose a tone adapted to the target audience.
  • Printed, your brochures adopt a certain number of communication rules.
  • Published online, your editorial content is based on the principle of information granularity. From the most general to the most detailed, they guide Internet users to the communication elements you want to deliver.
  • This inverted pyramid is also used in press releases sent to the media. Its objective: to immediately deliver your key message to hyper-solicited journalists, in order to facilitate the selection of your news. Similarly, your publications or posts adopt the codes and hashtags of the social networks on which they are published. Built and written to measure for each of your targets and communication media: your editorial content hits the mark.

Why entrust the design and writing of your documents to a professional writer?

  • Because a corporate brochure, a web page or a press release are not designed or written in the same way.
  • Because (overly) commercial speeches are frequently detected in many corporate communication tools.
  • Because being an expert in one's field does not always allow one to popularize one's knowledge, to be read and understood by all audiences.
conception-rédaction de contenus éditoriaux

My mission in terms of design and writing

Your corporate communication has yet to be invented ?

I help you to:
  • Build your corporate speech and your key messages
  • Write the editorial content expected by your different communication targets
  • Rewrite (rewriting) and adapt your editorial content to different media
  • Publish your news on social networks

Does your corporate speech already exist ?

I can help you to:
  • Design and write an editorial content (internal and external), true to your DNA and your values
  • Ensure the consistency of your editorial charter and your communication tools
  • Respect your corporate codes and those of your sector of activity
  • Relay your news on social networks

6 good reasons

to consult me

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To have communication materials adapted to each of your company’s audiences
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To ensure the consistency of your internal and external documents

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To include your key messages in each of your communication tools

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To guarantee the respect of your corporate culture and the codes of your business sector

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To dare to take an outside look at your organization and its practices

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To benefit from the expertise of an experienced writing consultant

Focus on...

English

Your contacts are not French speaking? With my extensive experience in international English, I conduct interviews in English and write your texts in French.
I also transpose your writings from English to French, while respecting the key messages of your company.

Some examples of English to French adaptations:

  • A press release announcing the selection of a French start-up by a leading American magazine.
  • Texts of videos for the general public presenting a new digital olfaction tool.

Focus on...

proofreading and rewriting

Do you need to have your brochures proofread before they go to print? Are your in-house texts not quite right? I proofread your texts, check the syntax, and correct any spelling mistakes. If necessary, I can rewrite your corporate documents.

A design and writing project?

Let's exchange!

Contact

Design and writing

Print

I carry out a thorough briefing and analysis of your existing communication.
Then I design and write your editorial content: corporate brochures, product sheets, advertising inserts, in close collaboration with your teams.

Web

I write feature articles or short texts on your website by regularly and skillfully inserting your company’s keywords and key messages.
I write and spread your publications on social networks by adopting the style and tone previously defined.

Business
journalism

I interview your teams or your clients, in French or English. Then I select and prioritize the information and write your internal newspaper or newsletter, respecting your corporate culture.

Press
relations

I build your press kits and press releases to meet the expectations of the media.
I then distribute your press release to local and national journalists, likely to relay your news.
Finally, I carry out the follow-up and the press relaunch, according to the rules of the art.

Proofreading
rewriting
of your business documents

I check your company documents for spelling, syntax and grammar. I offer to rewrite them, if necessary.
Freelance communication consultant
Specialized in the industry, I accompany start-ups, VSEs and technological SMEs, my service offer is based on the “writings of your company”: from internal communication to external communication, including press relations.
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